Who We Are
Named for the Sabal palmetto, the official South Carolina state tree and a treasured icon, Sabal Group represents the best in omnichannel marketing services. We’re a small, female-owned business led by women who understand the relevance of the past and the potential of the future. President and Chief Strategy Officer, Maribeth Jenkins, brings decades of experience and a passion for senior living and marketing. The rest of the Sabal team is just as passionate about ensuring we meet and exceed expectations for our clients’ needs.
What We Do
An effective, holistic marketing strategy should give you the ability to reach and convert the right individuals instead of wasting resources on mass marketing to nameless general audiences. Omnichannel marketing gives you the ability to connect with an audience who wants to hear from you. Each step of our process focuses on real people. We know their name, their address, which devices they use, and the solution or information they need. We strategically gather the right data from the best sources, create the right list and scrub it so the information is clean and accurate. The result: your content is deployed in the right way to get their attention.
What We Do
An effective, holistic marketing strategy should give you the ability to reach and convert the right individuals instead of wasting resources on mass marketing to nameless general audiences. Omnichannel marketing gives you the ability to connect with an audience who wants to hear from you. Each step of our process focuses on real people. We know their name, their address, which devices they use, and the solution or information they need. We strategically gather the right data from the best sources, create the right list and scrub it so the information is clean and accurate. The result: your content is deployed in the right way to get their attention.
LISTen: Data Insights Blog
The Power of Walking
We all know exercise is good for us. Truth be told, doctors have been telling their patients they need to be active. I don’t know if Hippocrates ever said use it or lose it, but he was the first recorded doctor to prescribe exercise to his patients. Two millennia later, [...]
Why Your Direct Mail Fails to Convert
Direct mail seems like a safe bet for senior living marketing. According to USPS research, Boomers like getting direct mail more than other generations. So it makes sense to reach out to your target audience via snail mail. But then what happens? It’s tossed away and forgotten by the majority [...]
Boomers’ Wants versus Needs
In just six short years, according to the Census Bureau, all Baby Boomers will be 65 years or older; that’s 1 in 6 people in the US. It’s time to get real about Boomers. What they want and expect versus what they need now and in the future are likely [...]
Join Our Newsletter Audience
We invite you to sign up to join our newsletter audience. We promise not to share you information. We promise not to spam you with content that doesn’t meet your needs!