LISTen: Data Insights

Data is a small word filled with big ideas. Today, data matters more than ever. Our team loves sharing the latest ideas, insights, trends, and solutions through thought-provoking posts.

Our goal is help you make smarter decisions based on better information, whether it comes from our work, articles or other authors we recommend.

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Omnichannel Marketing vs Multichannel for Senior Living

Omnichannel marketing produces consistent messaging to walk prospects through the consumer journey. Senior living communities benefit from this strategic and coherent approach to messaging across channels. Omnichannel marketing also builds trust ...

Marketing during a Crisis

COVID-19. Coronavirus. Pandemic. Shelter in place. Social distancing. Self-isolation. We’re adding new words to our vocabulary. But no matter which words are creeping into our conversations, we need to carefully consider how we’re speaking to one...

Positive Action Defeats Fear

COVID-19 is a black swan event, and business as usual isn’t possible. In our current situation, we have the opportunity and obligation to create a place of emotional safety for our audiences, our colleagues, and our loved ones. How we see the...

Quiet Within a Maelstrom

Travel bans. School closings. Sports canceled.

From Disney to your local preschool, from the NBA to grade school soccer, nothing is exempt from the uncertainty surrounding the current response to the COVID-19 pandemic. We’re deluged with hourly...