LISTen: Data Insights

Data is a small word filled with big ideas. Today, data matters more than ever. Our team loves sharing the latest ideas, insights, trends, and solutions through thought-provoking posts.

Our goal is help you make smarter decisions based on better information, whether it comes from our work, articles or other authors we recommend.

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A Pivotal Moment

Pivot. Merriam-Webster defines pivot as a “central point, pin, or shaft on which a mechanism turns or oscillates.” But the word also describes human action as we turn from one direction to another. Business pundits describe it as the moment when...

The Reality of Senior Living Marketing in Crisis Mode

Marketing in the senior living industry creates unique challenges in the best of times. We deal with the transitions and lifestyle changes of people facing new limitations due aging, loss of a loved one, health issues or other major personal...

Why IP-Level Marketing Is So 1999

One-to-one marketing strategies outperform IP-level marketing with better customer loyalty, increased return on investment (ROI) and individualized messages. Data-driven, one-to-one marketing empowers senior living communities to develop and...

Marketing during a Crisis

COVID-19. Coronavirus. Pandemic. Shelter in place. Social distancing. Self-isolation. We’re adding new words to our vocabulary. But no matter which words are creeping into our conversations, we need to carefully consider how we’re speaking to one...