Marketing

Search Posts:

The Latest

Conquer the Fragmented Senior Living Consumer Journey

The process to select a senior living community differs from other purchase decisions in that it signifies a personal transition to a new phase in life. Therefore, the consumer journey requires more intention and investment to capture and guide...

The Power of Story and Data

Nearly 100 million people watched the Super Bowl this year. Or more accurately, nearly 100 million people watched the “big game” to see the ads. The ads are why I watch the game. It’s all fine and good that the KC Chiefs won their game and the...

New Ideas to Reach Your Audience

It’s a new year, a new decade, and time for new ideas and marketing trends within the senior living industry. While we’re still waiting for the silver tsunami to hit, let’s take a moment to reassess what we need to do in order to reach our...