COVID-19

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A Pivotal Moment

Pivot. Merriam-Webster defines pivot as a “central point, pin, or shaft on which a mechanism turns or oscillates.” But the word also describes human action as we turn from one direction to another. Business pundits describe it as the moment when...

Marketing during a Crisis

COVID-19. Coronavirus. Pandemic. Shelter in place. Social distancing. Self-isolation. We’re adding new words to our vocabulary. But no matter which words are creeping into our conversations, we need to carefully consider how we’re speaking to one...

Positive Action Defeats Fear

COVID-19 is a black swan event, and business as usual isn’t possible. In our current situation, we have the opportunity and obligation to create a place of emotional safety for our audiences, our colleagues, and our loved ones. How we see the...

Quiet Within a Maelstrom

Travel bans. School closings. Sports canceled.

From Disney to your local preschool, from the NBA to grade school soccer, nothing is exempt from the uncertainty surrounding the current response to the COVID-19 pandemic. We’re deluged with hourly...