Your Trusted Data Partner
Data comes in all sizes, shapes, and forms. Some of it can be trusted, some cannot. The same is true of data partners, which is why choosing a data partner is as important as your campaign content. You need a trusted partner who really understands data. Sabal Group’s expertise in data means we can assist you with the following data needs.
Data Acquisition
Acquiring the right data sounds so easy and poses unexpected challenges to the unwary. Successful acquisition campaigns begin with precisely targeted lists of potential customers. Creating the right acquisition list requires a keen understanding of more than 1,700 factors and a robust predictive analytical process to sort the vast audience pool into a smart profile to identify those most likely to convert. Partnering with Sabal Group means we can offer our unrivaled ability to access more than 400 data providers to ensure your data is exactly what you need.
Data Modeling
Your current customers are one of the very best sources of data for understanding who you should be targeting in your quest to acquire new customers. How do you do that? It begins with a proven analytic capability to deliver insights and a deeper understanding of your most valuable customers. Our analytics give us the ability to identify the most desirable target audience so you don’t waste your time and resources on individuals who are unlikely to be ready to appreciate your products and services.
Data Enhancement
When you’re serious about supercharging your customer base, it’s only smart to develop a deeper understanding of your current customers. When you know who they are, what they value, and why they choose your brand, you can leverage those attributes and insight as you market to new audiences who are most likely to convert. As your data partner, Sabal Group can choose from thousands of attributes to enhance your customer data to power your segmentation and personalization efforts. Better data means better results.
Data Hygiene Solutions
Did you know that U.S. businesses waste more than $3 trillion each year because of undeliverable direct mail, incorrect personalization, excess postage, and fines for DNC violations? Before you shrug that off as the cost of doing business, we’d like to point out that it’s a needless waste of your resources. Standardization of postal addresses, email address verification, and custom processing by your data partner should ensure you’re not wasting your budget.
Your Trusted Data Partner
Data comes in all sizes, shapes, and forms. Some of it can be trusted, some cannot. The same is true of data partners, which is why choosing a data partner is as important as your campaign content. You need a trusted partner who really understands data. Sabal Group’s expertise in data means we can assist you with the following data needs.
Data Acquisition
Acquiring the right data sounds so easy and poses unexpected challenges to the unwary. Successful acquisition campaigns begin with precisely targeted lists of potential customers. Creating the right acquisition list requires a keen understanding of more than 1,700 factors and a robust predictive analytical process to sort the vast audience pool into a smart profile to identify those most likely to convert. Partnering with Sabal Group means we can offer our unrivaled ability to access more than 400 data providers to ensure your data is exactly what you need.
Data Modeling
Your current customers are one of the very best sources of data for understanding who you should be targeting in your quest to acquire new customers. How do you do that? It begins with a proven analytic capability to deliver insights and a deeper understanding of your most valuable customers. Our analytics give us the ability to identify the most desirable target audience so you don’t waste your time and resources on individuals who are unlikely to be ready to appreciate your products and services.
Data Enhancement
When you’re serious about supercharging your customer base, it’s only smart to develop a deeper understanding of your current customers. When you know who they are, what they value, and why they choose your brand, you can leverage those attributes and insight as you market to new audiences who are most likely to convert. As your data partner, Sabal Group can choose from thousands of attributes to enhance your customer data to power your segmentation and personalization efforts. Better data means better results.
Data Hygiene Solutions
Did you know that U.S. businesses waste more than $3 trillion each year because of undeliverable direct mail, incorrect personalization, excess postage, and fines for DNC violations? Before you shrug that off as the cost of doing business, we’d like to point out that it’s a needless waste of your resources. Standardization of postal addresses, email address verification, and custom processing by your data partner should ensure you’re not wasting your budget.
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