LISTen: Data Insights

Data is a small word filled with big ideas. Today, data matters more than ever. Our team loves sharing the latest ideas, insights, trends, and solutions through thought-provoking posts.

Our goal is help you make smarter decisions based on better information, whether it comes from our work, articles or other authors we recommend.

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Positive Action Defeats Fear

COVID-19 is a black swan event, and business as usual isn’t possible. In our current situation, we have the opportunity and obligation to create a place of emotional safety for our audiences, our colleagues, and our loved ones. How we see the...

Quiet Within a Maelstrom

Travel bans. School closings. Sports canceled.

From Disney to your local preschool, from the NBA to grade school soccer, nothing is exempt from the uncertainty surrounding the current response to the COVID-19 pandemic. We’re deluged with hourly...

The Power of Story and Data

Nearly 100 million people watched the Super Bowl this year. Or more accurately, nearly 100 million people watched the “big game” to see the ads. The ads are why I watch the game. It’s all fine and good that the KC Chiefs won their game and the...

New Ideas to Reach Your Audience

It’s a new year, a new decade, and time for new ideas and marketing trends within the senior living industry. While we’re still waiting for the silver tsunami to hit, let’s take a moment to reassess what we need to do in order to reach our...

Measuring Success: Are You Tracking What’s Important?

Measuring your marketing performance is critical for ongoing success. When you properly identify and accurately measure your KPIs, you can better understand what’s working and what isn’t. This empowers you to better refine your methods to...