LISTen: Data Insights

Data is a small word filled with big ideas. Today, data matters more than ever. Our team loves sharing the latest ideas, insights, trends, and solutions through thought-provoking posts.

Our goal is help you make smarter decisions based on better information, whether it comes from our work, articles or other authors we recommend.

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5 Secret Steps to Create a Killer Marketing Strategy

Almost all companies understand the importance of having a solid business plan. However, many businesses don’t put in the legwork to create a strong marketing strategy. Instead, many continue to rely on tried-and-true tactics when they could be...

5 Best Ways to Get Results When Marketing to Seniors

When marketers think about trying to target the senior demographic through advertising campaigns, many believe it’s all about using larger font sizes or including photos of older people in their campaign materials. But marketers ought to rethink...

Do Your Marketing Efforts Have an Ageism Problem?

Baby boomers, who make up almost 23 percent of the U.S. population and whose average household has a net worth of over $1 million, should be an obvious and key target for marketers. However, a look at today’s advertising efforts reveals quite the...

Facts or Emotion? How to Effectively Market to Seniors

The senior segment is comprised of nearly 47 million people in the United States. With the silver tsunami of baby boomers hitting retirement age daily, that number continues to grow. Today’s seniors have a healthy amount of disposable income, are...

Boost Your Direct Mail Results with These 4 Data Tips

Despite living in an increasingly digital world, there is still beauty in a potential client or resident receiving a marketing message via traditional snail mail. Nothing can replace the look and feel of a physical letter. However, not all of your...

Sabal Group: The Story Behind the Name

A lot goes into a company’s name. A name should not only be distinct enough to be remembered by an organization’s customers and partners, but it should also represent its personality and values. For our name, we looked to nature for inspiration....

Senior Marketing: Use Print & Digital

In less than a decade, the senior segment will account for 21% of the population. The percentage of the population as seniors continues to grow, as approximately 10,000 baby boomers are reaching retirement age every day. In order to attract,...

3 Secrets to a Winning Email Marketing Campaign

Email marketing isn’t just alive and well, it’s the dominant online force for all kinds of businesses looking to expand their client base and find opportunities for growth.Email marketing isn’t just alive and well, it’s the dominant online force...

How to Build the Best Target List

Creating a robust and precise marketing database is critical for developing the strategies you need to maximize sales. In fact, 33% of quality marketers say having the right tools for data collection is “the most useful” factor in accurately...